Privacy Policy for Partners

This Privacy Policy explains our data processing practices and your rights regarding the ways in which personal data is collected and used.

By installing our mobile application or in any way using or accessing our Services, you accept the terms and conditions of this Privacy Policy and the processing of your personal data.


Data transfer

With the services you need, we can transfer your data to individuals and legal entities (data controllers) to perform separate processing operations on our behalf.

Usually, we do not transfer your data to third parties, but in cases where you express your consent, we may transfer your data to our trusted partners.

In the cases provided by law, your data may be disclosed to law enforcement authorities and other competent state or local authorities upon request, or in defense of our legal interests, in relation to claims against us.

Protection on personal data

Privacy policy on protection of personal data have been developed and implemented based on Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 / EC (hereinafter referred to as the Regulation).

The purpose of the data processing – Pick Aqua application services.

Your data are collected to:

• enable the personalization of your access to the system;

• enable PickAqua to answer your enquiries and give you information;

• prepare anonymous statistics on the usage of the website;

• provide the Services;

• renew subscription services;

• provide customer support;

• analyze the characteristics of our users in order to understand the user and his/her needs, to design and develop new services, and for marketing communications.

• When you purchase from we need to know your name and mailing address and credit or debit card number and expiry date, and your e-mail address and telephone number, together with any other information that we need to process your transaction.

• From time to time, we may also use your information to contact you for market research purposes.

If acting on behalf of the company, hereby I certify that I have the right to represent the company and the terms and conditions of this agreement are binding on the company.

With this agreement our company grants a license / permission to use the provided content worldwide, including photos without specifying the author and source, including (at least 10 years) also in cases when the user has deceived to use the app or deleted account.

Unauthorized extraction of any data from the application and website is prohibited.

Collected personal data are treated according to the policy described in the Regulation.

Data will be used only for the above purposes.

Who is responsible for the processing of your data?

The Controller responsible for the processing of personal data is a legal or natural person which entered into Agreement with Pick Aqua by signing the contract or by accepting all terms and conditions available on Pick Aqua in order to receive services provided by Pick Aqua.


Legal Permission

If acting on behalf of the company, hereby Partner certifies that he/she has the right to represent the company and the terms and conditions of this agreement are binding on the company.


With this agreement our company grants a license / permission to use the provided content worldwide, including photos without specifying the author and source, including (at least 10 years) also in cases when the user has deceived to use the app or deleted account.


Unauthorized extraction of any data from the application and website is prohibited.


What data do we collect?

Registered user name, email, date of birth, gender, first and last name/company name, IP, identification number of device, IP-address etc. location. If you purchase something from Pick Aqua we will collect all necessary data to fulfill your order.

In an ongoing effort to improve our Services, additional personal data may be collected from you. It follows from the nature of the Services that we must process such data that you upload to the Services to enable the Services. If you connect to the Services using a Third-Party Application (e.g., Apple HealthKit, Facebook) Pick Aqua will collect and use your personal information from such Third Party Applications such as your username, name, profile picture, country, hometown, email address, date of birth, gender as well as such health data that you choose to synchronize with Pick Aqua Services.

Some of the data mentioned above, collected from you and processed by Pick Aqua for certain features of the Services, is possible for us to delete and cease processing for the future if you so require, without you having to terminate your use of the entire Services, i.e., not all data (submitted over time by you to us either directly or through third-party services) is required for you to still be able to use the Services. If you want us to cease processing certain data about you under this category, we will inform about the consequences of such cease, i.e., how it will affect your use of the features of the Services.



Pick Aqua uses cookies in order to function properly. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them).

If your internet browser is set and configured to accept cookies, you consent to the use of cookies.

A cookie is a small text file which is created by the websites you visit and may contain information about you as a visitor. These text files are stored on your computer and, for instance, keep you from having to remember your password. Information from cookies may be used to improve the user experience and/or the Services and to target marketing campaigns and offers to our customers.

If you do not accept cookies, you can prevent cookies from being saved on your computer by changing the settings of your web browser. You can also delete cookies which have been previously stored. In such cases, please refer to the help section of your internet browser. If you choose not to accept cookies, you can still use our Services, but their functionality may be somewhat limited.


Marketing – legitimate interest

Pick Aqua may use your personal data for profiling and marketing purposes via emails, notifications, or other messages, by Pick Aqua or Pick Aqua selected business partners. Profiling will be used for marketing purposes to enable personalized and relevant offers to you, based on your preferences. The use of personal data for marketing purposes will only concern such offers that have a close relation to your use of the Service and the offers will be sent to you by Pick Aqua.

Opt-out from marketing

In case you do not want Pick Aqua to use your personal data for the purpose of marketing, you may at any time unsubscribe from any further messages by clicking the "unsubscribe" link at the bottom of such a message, or by using such opt-out features as are available in the app settings in the Services.


How long do we store your data?

We will retain personal information, customer and business information for as long as it is required by law and needed to:

• Provide services and information that you or your company have requested;

• To communicate with you about a request you have submitted to us;

• To manage your choices and rights you have exercised pursuant to this Privacy Policy.

How can you access to your data, check its accuracy and correct it?

You have the right to request a copy of your personal details at any time, to check the accuracy of the information held and/or to correct or update this information. You may also ask your personal information to be deleted completely if you are not using Pick Aqua services anymore or no enquiry from you or the company you are working for is in progress by sending an email to [email protected].

To protect your privacy and security, we will take reasonable measures to verify your identity before providing you the requested information on personal data.

How we share your personal information?

Your privacy is important to us and we will only process your personal data in accordance with this Privacy Policy and relevant personal data regulation.


We may make your personal information, customer information, or business information available to companies that provide services to help us with our business activities, such as website analytics or offering customer service. These companies are authorized to use your personal information, customer information, or business information only as necessary to provide these services to us.

We will share your personal information or business information with third parties only in the ways that are described in this Privacy Policy. We do not otherwise sell your personal information to third parties. We choose only trustful partners with whom we sign the contracts considering conditions specified herein.


What are the contact points for questions or complaint?

The Processor responsible for processing personal data to whom inquiries or complaints in case of conflict can be addressed - [email protected].


Pick Aqua

Pick Aqua is an informative educational app about water. It is a convenient tool for water lovers, professionals, as well as for beginners who are just starting to get to know about the diverse world of water. Everyone here can get information and explanations on the different types of water, the composition, the impact on our health, manufacturers and their products, etc. We have also collected the basic information found on the label of each product and have given manufacturers the opportunity to add to it by revealing the specifics of their product.

Pick Aqua is the world's leading app about water. It has been developed in close cooperation with the Water Sommelier Union, Germany.

Pick Aqua's mission is to increase awareness about water, pay attention to the importance and diversity of water. The user can learn how to evaluate water according to different criteria and better understand the vast world of water. Deeper knowledge of different types of water makes it easier to find "your own" water, in order to maintain health and a lively spirit. We want to pay attention to the importance of having clean water for each of us, so that everyone can use it more from day to day.



iPerformance (Information Performance) is the manufacturer's openness index. Please note that this is not related to water quality! It is merely a numerical indicator from which to judge how much information the manufacturer would like to share about their products on the Pick Aqua app. It is the coefficient of a quotient of the amount of information submitted, expressed in figures. The higher the number, the more information we can get about each type of water, such as additional analyses that are not indicated on the product label, medical research, photos and videos from the water extraction site etc., and other valuable information.

The catalogue

Here you can find basic information about all of the water products on the Pick Aqua app, which is visible on the label of each product, as well as additional information that the manufacturer wishes to communicate to the user. The catalogue is for informative purposes only, and the information contained therein may sometimes differ from the labelling of the product in cases where the composition of the water has changed and/or the manufacturer has not yet given notification of the changes.



In this section, you can compare different types of water. Comparison criteria are developed on the basis of information provided by the manufacturer. For example, you can compare the water by various chemical elements indicated by the manufacturer on the label of the bottle or by provided additional information.


User can search for water according to their own selected criteria, interests and priorities.

Water TOP

The water TOP is formed exclusively from the individual parameters of the water. For example, the TOP most mineralised water, TOP lightly mineralised water, TOP most viewed or TOP most commented on water, etc.

Barcode Scanner 

This section is used for quick search of specific water using a barcode on the bottle. In order for this feature to work properly, we need to access your smartphone's camera at the moment when the bottle is being scanned. The camera only scans the barcode on the bottle and identifies it with a certain brand of water by comparing the scanned barcode in our database. No photo or video content is being collected.

Content and Graduation

Pick Aqua content is primarily formed on the basis of European Union and German norms and the categorisation of water categories. Water standards may vary in different countries; therefore, the classification of water is judged by the rules of one central state, where the water culture is the most advanced, and recommendations from the Water Sommelier Academy, Germany.

Gradations not regulated by national legislation, such as: Purity - is based on the total amount of nitrates in bottle waters. The gradation is made based on the minimum, average and maximum values which are calculated from the available information on the bottle or provided by the manufacturer.

Gradation is performed by dividing the water products into groups by the amount of nitrates. The smaller the amount of nitrates in the water, the cleaner it is. For example, if 10% of the total bottled water nitrate amount is less than 1 mg/l, such water products are placed in the group with the highest purity rating. According to the above, water products containing 1-4 mg/l nitrates are considered as very good clean water compared to the maximum requirements for drinking water. In EU norms for drinking water, the maximum amount of nitrates (NO3) is set to NO3 < 50 mg/l, and the maximum amount of nitrates in children's water NO3 < 10 mg/l is taken as the average maximum.

A similar principle is used for other groups. The content of Pick Aqua is only informative, and these standards can vary dramatically in different countries, especially outside the EU. Each person evaluates what kind of water norms and gradations to navigate.

Other terms

Pick Aqua app may contain third-party ads and references.

Pick Aqua may remove water from the catalogue without the consent of the manufacturer if Pick Aqua finds that the information provided by the manufacturer is incorrect and/or misleading to the consumer.

The data appearing on Pick Aqua and what is actually written on the label of the bottle may only differ if the manufacturer has provided fresh water analyses indicating a change in certain ingredients in the water that may be significantly different from the existing information that is written on the bottle. For example, if the control analysis for water certification was carried out 3 years ago and these results are indicated on the bottle according to the Ministry of Health's certificate, but the water producer has provided fresh analyses, then Pick Aqua will post the latest data, which is received from a nationally certified laboratory provided by the manufacturer. Such changes to the data may only be made in relation to substances that are not hazardous to human health.

The terms and conditions of use of Pick Aqua may be modified, supplemented or corrected, and will take effect from the moment they are published on the Pick Aqua app.

As a web, App and our service user, you do not have the right to share your access codes of your profile for third parties.

I agree that available basic information such as brand name, photo, water mineral composition, place of origin, category, carbonation, average price and other information which can be found on the bottle in exceptional cases may be published on the App without payment. By registering the water, I agree that Pick Aqua can publish the information found on the label.


Pick Aqua user rights and obligations:

• A Pick Aqua app user may not modify, copy, reproduce, republish, send, distribute any information related to the content of Pick Aqua, including its software and code, without the written permission of the developer.

• A Pick Aqua app user may use information for non-commercial purposes in accordance with the copyright law without the permission of the developer, indicating the reference to the Pick Aqua app and placing its logo.

In the event of a failure to comply with the above rules or the responsibilities of Pick Aqua users, it is considered that Pick Aqua's copyright has been violated and, depending on the nature or consequences of the offence, the offender is referred to the statutory administrative or criminal liability.

Registered users can comment and express their subjective opinions about products. Pick Aqua is not responsible for the content of the comments made by users and their consequences. Pick Aqua reserves the right to delete offensive, false or provocative comments.



Pick Aqua Services are based on a profound knowledge of best practice with regard to health. Pick Aqua cooperates with nutritionists, personal trainers, Water experts to stay on top of the latest research and science. In addition, Pick Aqua analyze the usage of the Services, in order to provide you as a user with the most relevant features of the Services as possible with regard to your personal goals. In analyzing the usage of the Services, Pick Aqua will process certain data for so-called profiling. Profiling means processing of your and other users’ personal data to analyze or predict aspects of your use of the Services, behavior and, location in reaching your health goal. The data processed will be user habits where we will track actions taken by you such as when you move between screens, press buttons and take actions on the Services. The purposes of the profiling is to monitor how engaged users are in different features of our Services, find out ways to make the Service more effective (fit for purpose) and vary the features or content to better match your individual usage patterns and preferences.

The profiling of your data can also be used as the basis for marketing towards other new potential customers on other platforms than the Pick Aqua Services, such as other social media platforms. Please note that this so called look-a-like-process of recruiting new customers does not mean that you will receive any marketing. Nor does it mean that any other third parties will gain access to your data for any other purpose than for Pick Aqua to reach new customers, i.e. third party providers (for example social media) will only process your data on behalf of Pick Aqua as processors, see further under transfer of data below.

Pick Aqua processing of your personal data for profiling purposes as described above, does not require any consent as a legal ground to be processed. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the use as described above, you hereby give your consent to Pick Aqua using your personal data as defined above for profiling, for the purpose of improving the Services and for providing customer support.


Customer relationship as a legal ground

It should be noted that marketing sent by Pick Aqua to you on the basis of a customer relationship as a legal ground for processing personal data, does not require a consent. Such data will be processed and used in compliance with relevant personal data regulation.


The Processors responsible for processing these data:

Service provider – Pick Aqua.


Personal data controller

Responsible for the processing of your personal data is:

Company name:

Water Embassy SIA

Registration Nr: LV 40103323593

Address: Lacplesa 87a, Riga, Latvia, LV1011

E-mail: [email protected]



Intellectual property

All rights in and to the Services, including any trademarks, service marks, trade names and copyrighted content (collectively “Intellectual Property”) presented within the Service are the property of Pick Aqua and/or third parties. You agree not to use Intellectual Property for any other purposes except for your use of the Service unless required otherwise by applicable mandatory law. By downloading this application you agree to all terms of use.


On the Pick Aqua App and website, published content (materials) is protected in accordance with the German Copyright Law. It is strictly forbidden to copy, reproduce, republish, distribute, translate, or otherwise engage in any material published by Pick Aqua without the written permission of Pick Aqua. If written permission from Pick Aqua has been received, the reference to Pick Aqua must be indicated.

Enjoy the app! We are confident that this app will help you to get to know about the diversity of the water and how to use it effectively. Stay hydrated! And remember - Life is spirit in water!